Social Media & Influencer Marketing

Ryan is a recovering software developer and self-taught marketer. He leads social media strategy, execution and influencer programs for Watson Internet of Things at IBM. Ryan has held several transformational roles at IBM, including influencer marketing strategist, global conference social media lead, community manager, technical evangelist, software engineer, open source release manager and chief programmer. He is an accomplished inventor with over a dozen software patents related to user interfaces and web software.

Ryan regularly speaks and podcasts about the intersection of technology and society, the creepy vs magic continuum, the new digital family lifestyle, geek culture and sometimes zombies. He is a passionate event organizer and co-founder of NC community building events, such as Triangle Tweetup, Ignite Raleigh, and Instawalk Raleigh. Ryan is a proud NC native, Wolfpack alumni, and #NCbeer connoisseur. You can connect with him online everywhere as @theRab.


Ryan Boyles

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